Category Breakdown

Spotting opportunity amidst a sea of challenges

With difficult trading conditions looming over otherwise lucrative retail markets like North America and Western Europe, the pressure to find new sources of growth and efficiency is mounting. Only those companies with a keen eye on the global marketplace will spot the opportunities amidst a sea of challenges.

Unique Features & Functionality
  • 30+ industry-aligned product categories
  • Harmonised data comparable across 211 countries
  • Consistent definition of store formats
  • Single, comprehensive source, available on-demand
Key Benefits Suppliers:
  • Follow the customers most aligned to your products
  • Respond quickly to channel dynamics & innovations
  • Invest in the markets that are delivering growth in your category
  • Plan and resource your accounts more accurately
  • Improve customer negotiations with additional insight
Retailers:
  • Benchmarking on a national and global level
  • Assess the competitor landscape in new and existing territories
  • Enhance profiling of mergers & acquisitions
  • Understand how channel blurring impacts on your business

Category Breakdown: a ground-breaking approach

Planet Retail's latest intelligence offering, Category Breakdown, is a ground-breaking approach to product category management and performance analysis.

Unique to the market, you can cross-compare specific category sales figures by retailer or channel, including five-year forecasts. And, by harmonising the data across 211 countries, you can compare like-for-like cross-border performance, enabling more profitable management of accounts (retailers) and channels.

 

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Providing new metrics for your business

Utilising the Analysis Tool's easy-to-use interface, you can customise your research to answer questions specific to your business, such as:

Category and channel strategies:

  • Which formats are driving category growth nationally, regionally and globally?
  • How are growing categories affecting your business?
  • What will the retail landscape look like in five years time?

New market opportunities across 211 countries:

  • Which retailers represent the greatest opportunity in new markets?
  • Who are the leading players in your category?

Retailer performance by country and banner:

  • How are your peers' categories developing?
  • How does a category perform by retail banner?

Fully integrated for ease-of-use

Category Breakdown is fully integrated and can be deployed easily and seamlessly across the Retailer Analysis section and each Retailer Profile (corporate, country and banner).

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